Nudges for a better architecture?
What architects and planners might learn from behavioural economics
By Ingerid Helsing Almaas
“A central issue in any discussion of a sustainable society is the issue of growth. Can we imagine a future where human prosperity is not measured in material wealth? Of course, says economist Tim Jackson, Economics Commissioner for the British government’s Sustainability Commission. And for a new definition of prosperity, behavioural economics might help. Ingerid Helsing Almaas has talked to ”nudge”-architect Avani Parikh and Craig Dykers from Snøhetta about people and their architecture.”